In today’s highly competitive marketplace, it is imperative for design practices to recognize its USP (Unique Selling Proposition). This is fundamental to devising an effective communications and outreach strategy to ensure brand recognition and recall.
How to make your design practice stand out?
It is critical to study the market and your competition to determine your Target Audience. This helps create a strategic outreach strategy specifically directed at the segment you’re trying to address.
Why should a customer engage with you brand? Determining your Competitive Advantage can help you position your brand to attract audience attention effectively.
Creating a strong brand identity is fundamental to ensuring brand recognition and recall and shaping your perception in the market.