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The Need For Campaigning

Urvi Singh, Design Manager

Now that the COVID-19 outbreak has caused everybody to work from home, people are spending a significant amount of their time on social media. It is a great opportunity for architects and designers to take advantage of this situation to re-examine their current and future campaigns to accelerate. That being said, architectural and design firms must deal with sensitivity as well as mindful marketing during this crisis. Let’s take a look at a few pros & cons of social media marketing for architects and designers: What are the Pros? 1. Visual Content Spreads Easily Meaningful content marketing for architects and designers is a must! Visual content is one of the best ways to connect with your audience. Campaigns that consist of an attractive infographic or an intriguing video will capture the attention of many people and subsequently spread the message. This will increase brand awareness.

2. Reinforces Brand Loyalty Campaigns are a good way of building healthy relationships with your targeted audiences on social media. Not only does this boost your online reputation but it also leads to brand loyalty and trust. 3. Produces Interaction amongst a Big Audience A huge advantage of creating a social media campaign is the potential of reaching out to a very big audience from all around the world. Maximizing exposure of your firm can lead to an increase in your demographic market too. What are the Cons? 1. Creating An Impact Campaigns are all about creating a visual and emotional impact on individuals but this can be quite challenging and time-consuming. Nowadays, the attention span of an online user is less than 10 seconds for watching a video. Creating a conveying message in such a way that the user is engaged throughout can be tough. 2. Keeping Track of Responses The key to good campaigns is communication. If your firm avoids queries and doubts posted by your customers, then you will probably lose out on their goodwill. 3. Content that is not relevant may attract negativity It is very important to create social media campaigns that are related to trending issues in the world. Many times, negative comments from trolls can be used to criticize your firm which can potentially disrupt your online reputation. Taking corrective measures to reach your audience in these challenging times is smart digital marketing for architects and designers, which will be beneficial to the firm sooner or later! Keeping this in mind, it is essential that your outreach should not be inconsiderate of real pressing issues.

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