• Epistle Communications

Life after Covid for the Design Industry

Sudarsh Singh - Design Manager

The possibility of a pandemic has been a well-known systemic risk for many years, but it was impossible to have predicted the nature or the timing of the current coronavirus crisis. That’s often the case with most trends but it’s hard if not impossible to know exactly the timing and shape of the bell curve that most trends follow. However, one thing is certain. Our generation and the generations will see a pre-covid and post-covid world, such is the magnitude of this crisis.

Life will never be the same as before. We are staring at the end of a chapter, waiting for a new beginning. The forecasts appear one by one with some optimistic, some not. But almost everyone agrees that, despite a decline of such unprecedented scale, humanity will still find the strength to recover. However, our values, our lives and our habits will change and with these, our industries and businesses will also transform. It is likely that we will see a de-globalization of manufacturing of essential products and services, with several countries taking heed of the disrupted supply chains and a severe workforce crunch. With a step already taken towards nationalizing the economy from many countries, this change will now also be reflected on a commercial scale. The Design industry will also see a profound shift towards the usage of indigenous materials and crafts, with a focus on digitizing services and moving towards e-commerce platforms.

Every crisis dictates a consumer’s mannerisms and trends. For e.g. the great depression created a “waste not, want not” attitude that influenced designs for decades, and the Covid crisis won’t be any different in this aspect. It is also certain that we will also see a rise of an entrepreneurial opportunities once the fallout has been taken into account. Technologies that allow for virtual collaboration will be developed further. And perhaps most importantly, we will see a new world that is focused on creating things that matter. There will be fewer objects and they will be chosen more responsibly. More questions will be asked: are they made of natural materials? Does their production harm the planet? Questions that might have been just a formality will now, become a necessity.

We will see the rise of a populace that is careful in its consumption, more pragmatic and more eco-conscious than ever. In all, we will see people that cherish the little things.

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