• Epistle Communications

In the midst of one global crisis, let's not summon another!

Sejal Arora, Senior Communications Manager

“We cannot say this loudly enough, or clearly enough, or often enough. All countries can still change the course of this pandemic.”

- World Health Organization, Director-General Dr Tedros Adhanom Ghebreyesus


As we increasingly follow #SocialDistancing guidelines to safeguard ourselves against the Covid-19 pandemic, let’s not be forgetful of our responsibilities towards others, and the planet, at a time like this. Observing various precautionary measures may be the best way forward but we must also consider the long term impacts of some of these steps.

While washing hands frequently is important, so is being judicious with our use of water. Billions of people in the world still don’t have access to water and sanitation, after all. Some tactics like turning the tap off while washing hands for 20 seconds, being responsible with the use of utensils, and using washing machines only on full loads, can go a long way in saving an essential resource for human survival. Making the most of natural light in the daytime and turning off the lights and appliances when not in use can help us save on our energy bills and contribute to a more sustainable future. Plus, cutting down on the amount of time spent in front of screens – mails, Netflix and social media – might give us an opportunity to disconnect and try something new and recreational, adding more value to our day.

We must also remember to be kind through these tough times. Every small act counts – from feeding stray animals who are now missing their regular little treats to supporting daily wagers and other marginalised communities with basic sustenance and sanitization. And while we may be restricted in the confines of our homes for a majority of the day, as influencers in this modern digital world with access to a host of communication platforms, we must use that power with increased responsibility. Information is power today and social media can be used to reach millions of people. So let’s put a stop to the spread of misinformation and instead choose to enhance the reach of facts and genuine initiatives such as the ones being led by healthcare authorities and NGOs to ensure that all people, irrespective of their economic and social status, and geographic location, can have equal and uninhibited access to food, shelter and sanitation.

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