• Epistle Communications

Getting Started on LinkedIn: 9 Tips

Rhea Lungani, Senior Communications Manager

LinkedIn helps you build a personal brand and position yourself as a thought leader by leveraging your skills and industry experience. In the social media landscape, it is an excellent platform for networking beyond the realms of your own industry. For those who haven’t tried and tested out the platform themselves, it may seem a little daunting. Here are a few tips that will help you build a strong and active LinkedIn profile.

1. Complete Your Profile from A to Z

i) AboutFill in a brief description of yourself, your expertise and interests, as well as your career goals.

ii) Featured – Highlight key links, media or posts that you want users to notice first. Example: news links where you have been featured, blog posts/articles written by you, your website, portfolio or other vital data.

iii) Experience – Fill your past and present work experience; add designations and describe your role in 2-3 sentences.

iv) Accomplishments – Add honours, awards and certifications, and projects and publications. LinkedIn allows you to insert a URL to that particular piece of information and add an accompanying description.

v) Company Page – A brief about your company website link, location, specialisations (up to 20), hashtags (up to 3) and industry/domain. Add a tagline of up to 120 characters in the page info section to provide a crisp summary of your business.

2. Invite Connections

Make connections that are relevant and add value to your network. You can customise connection requests by adding a personal note. Pro tip: If you run a company page, LinkedIn provides you 100 credits each month, meaning you can invite up to 100 connections to like and follow your page. Do this every month, so that your updates on the company page have an audience.

3. Long-Form copy with multiple images works well

Unlike other platforms, two to three paragraphs of text with multiple images (more than 2) work well for LinkedIn. Personalise your content, share opinions, cover industry topics and try to add value to your community. You can even include drawings, sketches, and notes as images.

4. Publish an Article to garner better Engagement

LinkedIn allows users to publish articles with their network. This is a great tool to push opinions and thoughts, and also build your personal brand. Every time you publish an article, your connections are notified immediately — generating instant engagement. Besides, adding hashtags makes them easily discoverable.

5. Post regularly and be consistent

When a connection engages with your post, it becomes visible to their connections (your 2nd-degree connections) and boosts your post’s organic reach. You should post often, about two to three times a week to build engagement and visibility. If your post gets enough traction in terms of likes and comments in the first 10 minutes, it is likely to show up in more news feeds.

6. 3-5 Hashtags are all you need

Add a mix of 3-5 hashtags; branded, generic and specific at the end of the post. For e.g.: #Architecture and #Design are generic hashtags while #LuxuryHomes and #LuxuryResorts are more specific tags. LinkedIn prompts users with relevant hashtags; it is a good idea to check the number of followers of a particular hashtag.

7. Social Media Hour

While there is no universally agreed ‘good’ time to post on LinkedIn, posting between 9-11 am and 6-7 pm is likely to get more traction. Monday, Tuesdays and Thursdays are ideal.

8. Avoid Sharing Links that redirect users to another app or website

It is debated that inserting a link will lower your reach. Hence, most people prefer inserting links in the first comment. The LinkedIn algorithm encourages users to stay on their platform, so avoid sharing YouTube links or links to other sites. Instead, upload videos directly onto LinkedIn.

9. Include Relevant Keywords to be Discovered by Search Engines

LinkedIn pages are indexed by google search, so include keywords that are relevant to your industry or keywords that users will search for on search engines. For e.g.: the company tagline and about section should give a clear and concise description and encapsulate important keywords.

Pro Tips: Engage with your employees; make sure they have listed your company as their primary workplace, so that they show up when someone searches for the company page. Moreover, add a LinkedIn icon to your website and mailing letters. Monitor your analytics and check demographics to get insights on performance and engagement to create a content strategy that works.

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